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for law firms

When it matters, they search. Be the firm they call.

Search visibility, round-the-clock intake and case-level reporting — engineered for firms that want signed matters, not just traffic.

Book a confidential demo callSee the system

Intake record

One inquiry

  1. 21:47Search“car accident lawyer near me” — firm found in local results
  2. 21:48CallAnswered after hours. Caller details captured.
  3. 21:52IntakeMatter type and urgency qualified. Routed to the right attorney.
  4. 21:53Follow-upConfirmation text sent. Attorney notified.
  5. 09:00ConsultConsultation held. Matter moves to retained pipeline.
Illustrative record of the intake flow we build.

The cost of being second

Most firms don’t lose matters to better lawyers. They lose them to faster ones.

Where matters are lost

Five ways good matters walk out the door.

None of them are about the quality of your work. All of them are fixable.

  1. §1

    The call you didn't answer.

    Someone with an urgent matter rarely leaves a voicemail. They call the next firm on the list.

  2. §2

    A rising cost per signed case.

    Lead platforms and paid search keep getting pricier — and few firms can see which spend actually signs matters.

  3. §3

    Dependence on referrals.

    Referrals are valuable and unpredictable. A firm needs a source of new matters it owns.

  4. §4

    Invisible where clients look.

    Practice-area and local search decide who gets the first call. Firms missing from local results rarely get that call.

  5. §5

    Intake that leaks.

    Inquiries wait in inboxes, follow-up depends on memory, and good matters go cold.

The firm’s system

Five parts. One record of every matter.

Each part feeds the next, so every inquiry is found, answered, tracked and measured.

  1. I

    Practice-area search

    Pages and structure built around the matters you want, city by city.

  2. II

    Local & Maps

    A complete, consistent presence where nearby clients decide.

  3. III

    Intake, around the clock

    Every call and form answered, qualified and routed — including after hours.

  4. IV

    Case pipeline

    From first inquiry to retained, every matter has an owner and a next step.

  5. V

    Reporting by source

    Cost per signed matter, by channel. Spend follows what works.

The numbers that run a firm

We track what partners track.

Not clicks and impressions. The figures your firm lives on, tied to the source that produced them.

  • 01

    Cost per signed case

    What each new client actually cost, by channel. Not cost per click.

  • 02

    Speed to lead

    Minutes from first call or form to a real conversation, after hours included.

  • 03

    Consult show rate

    How many booked consultations actually sit down with an attorney.

  • 04

    Lead-to-retained rate

    Where qualified callers drop between intake and a signed engagement.

  • 05

    Case value by source

    Which channels bring matters worth taking, not just volume.

  • 06

    Referral vs. owned channels

    How much of the pipeline you control versus what walks in the door.

How a matter moves

From first search to paid in full.

One connected record — so nothing is lost between the call and the cheque.

01SearchFound locally02CallAnswered 24/703IntakeQualified04ConsultBooked05 · $RetainedSigned06 · $BilledInvoiced07 · $PaidCollected

Book a demo call

See where your next signed case is going.

30 minutes with MK, Alaago’s founder. You leave knowing the biggest gap we see and what fixing it would involve.

Book a demo call →

On the call, we’ll show you

  1. 01How your firm ranks for your practice areas in local search
  2. 02What happens to a call after 6 p.m., traced end to end
  3. 03Cost per signed case, by channel, in one report
books

Billed isn’t collected.

Hourly invoices, payment plans and contingency fees land months apart. shows what the firm earned, what it collected, and what is still out — every month.

Job typeJanFebMarApr

  1. Flat-fee matters

    Paid at engagement

    100%

  2. Hourly matters

    Invoiced monthly

    60%
    40%

  3. Payment plans

    Monthly instalments

    34%
    33%
    33%

  4. Contingency matters

    Fee at resolution

    100%

Cash collected

20%

26%

19%

35%

Work billed

100%

—

—

—

Work billedCash receivedIllustrative. Relative shares of one month's billing collected over four months — not client data.

Professional standards

Marketing that respects the rules you practise under.

No promised outcomes. No invented reviews. Disclaimers where your jurisdiction requires them. Every claim on your site, one you can stand behind.

How long before search brings in new matters?
Search compounds: most firms see movement over months, not weeks. Intake and follow-up fixes usually pay off first, because they recover inquiries you already get.
Do you replace our intake staff?
No. We give your team a system — routing, after-hours coverage, reminders and a pipeline — so fewer inquiries fall through.
How do you measure success?
Signed matters and cost per signed matter by source. Clicks and impressions are inputs, not results.
Who owns the accounts and data?
Your firm does — website, search profiles, CRM and reporting. Access is designed in from day one.

Be the firm they call.

A quick, confidential call. We walk through your search, intake and case reporting — and show you where signed cases slip away.

Book a confidential demo call
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